It is ungentlemanly to offer opinions and suggestions without first being asked for them.

Subvertive is Gareth's way of humbly offering opinions on a variety of issues, from Fair Trade to the Wright Brothers.

The common thread through these writings is that they each attempt to revise some widely held belief and challenge prevailing preconceptions. Plain and simple.

Gareth O'Shea John is a 24-year-old marketing consultant (askGareth.com). He lives in Limerick, Ireland and invents words like "Subvertive" in his spare time.